However this woman is very frail and to some looks strange. This is very unusual to see in horror trailers as it isn’t very frightening or jumpy.Īgain the trailer cuts to another woman talking about her thoughts on the Blair Witch. The filmmaker is asking the woman about the Blair Witch and her thought on the historic story. It helps makes the audience wonder what is happening it could also create fear for the audience as nobody is sure what the screen will appear on the screen next, this literally keeps the audience in the dark!Īs soon as the blank screen is shown for a few seconds the trailer jumps to a middle aged woman and a child. This is the first of many times a cut to blank black screen is used. The trailer then cuts to another black screen. It shows the girl confidently being filmed and talking about her thoughts about who the Blair Witch is. It is very significant that the first image in this horror film is of a woman as typically in horror genres the female character is always the most vulnerable. It is very apparent that the camera is hand held.
As it becomes apparent that the filmmakers had disappeared its significant to the audience that they will be watching the footage that was found after they had disappeared.Īfter the information dissolves the home footage appears of a young girl being film on shaky, poor video tape. The text reads “A year Later their footage was found” these two paragraphs are significant as they were also shown on the poster. In the second image that appears in the trailer is a few seconds after the first paragraph that is shown in bold white font on a eerie black background. “PictureHouse’ however as this film states that it was home made footage that was found there is no need to add this information as it makes the film feel more realistic, like it is a documentary or non-fiction story. This is a very unusual start to an official film trailer as conventionally the first image shown on the trailer is the green preview image stating the age rating, or the name of the company that mad the film e.g. The image indicates that the inquisitive filmmakers disappeared in the woods near Maryland while shooting a documentary. It stays on the screen for a few seconds so the audience is able to read the information shown on the screen about the history of the Blair Witch. At the start of the trailer of The Blair Witch Project it begins with this image above which highlights some background information to the story of the film.
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